Proceeding from our previous post about the perils of corporate leaders who fail to grasp the significance of the use of social tools and affordances in their enterprise, the Harvard Business School spotlights a recent study that provides an overview of social adoption at the highest level of organizations.
The issue of how to develop a holistic and encompassing strategy–and the means to provide the tools for success and sustainable adoption–is stil left unaddressed. It is the Infotention Network’s mission to address this skills gap and provide executives with confidence that their workforce is capable of developing and propagating an effective social presence.
