In a recent Forbes.com column, contributor Steven Rosenbaum discussed at length IBM’s efforts at transforming itself into a social enterprise. The article specifically highlighted the task of curation, one of The Infotention Network’s core skills, as one of the key means that the company is leveraging to being this capability to the fore.
This brief article highlights the emerging recognition that new skills, models and distinctions for making sense of the social world are needed. These skills do not arise as a function of engaging with the tools we have before us; they must be consciously developed and applied and practiced. IBM is at the forefront of this recognition.